Although the Beazer-Crossmann combination
leads the market with a 7.49% share both builders have lost
share in the last twelve months including 4% for Beazer and 16%
for Crossmann.
Ryan only trails their share slightly at
7.04% and would be expected to regain the lead title within the
quarter. Ryan also grew share by some 15% over the last twelve
months.
Of the remaining ten top positions note
remarkable share growths by Centex (58%, which was regretfully
overlooked in our presentation of 12.10.03), Pulte (26%), Saussy
Burbank (11%) and KB, formerly Caliber/Colony, (69%).
Among the five price segments note that
Beazer/Crossmann leads Quintile I (<$124,000), KB Quintile II
(87% share increase!), NVR Quintiles III, IV, and Va, and
Wieland Quintile Vb.
Geographically speaking the Northeast Growth
Corridor continues to lead the market (19.02% share) and
Quintiles II and III. The South Growth Corridor ranks second
(16.27% share) but leads Quintiles IV and V. Although the
Northwest Growth Corridor ranks fifth it does lead Quintile I.
Note that Mecklenburg County still captures
more than 50% of all new product closings! Union and York
Counties rank a close second and third with 13.84% and 12.21%
shares.
New Attached For Sale
Portrait continues to lead this market with a
20.09% share including a 31% increase over the last twelve
months. They also lead Quintiles I – III of this market
(<$141,500).
NRV (Ryan) ranks second with a 9.32% share
(down 18% in the last twelve months) but leads Quintile IV
($141,500 - $194,000).
Pulte, which ranks third with an 8.84% share
(15% share loss in the last twelve months) runs a close second
in the Quintile IV and leads Quintile V.
Geographically speaking the South Growth
Corridor leads with a 21.41% share. It also leads Quintiles IV
and V. The Northeast Growth Corridor ranks a close second with a
19.14% share and leads Quintiles I – III.
Mecklenburg Country still captures some
82.69% of this product type.
Condominiums
Over the last twelve months Hills
Communities led this submarket with a 15.39% share. Others
in the top five include Skyline, Boulevard, Park Avenue and
Latta Pavilion
Townhomes
During the last twelve months Portrait
led his submarket with a 29.18% share. Others in the top
five included NVR, Pulte, Mercedes and Cunnane.
