Developers target empty
nesters with units starting at $98,000
DOUG SMITH
With condos in Charlotte typically starting above
six figures, many empty-nesters are priced out of the market.
Now developer WKB Companies believes it has created
home for them. Two-bedroom, two-bathroom units are selling from about
$98,000 to about $112,000 in ranch-style Somerset Springs on Mineral
Springs Road in northeast Charlotte.
"We've been working on this concept for several
years as we've watched land prices rise and construction costs
escalate," said Max Williams, company president and CEO.
"We saw a niche for the empty nester whose
choices now are staying where they are, moving in with a family member or
going into an apartment."
Williams believes Somerset Springs also will appeal
to single-again adults seeking the privacy of a small project without the
responsibility of mowing a lawn.
Groundskeeping and landscaping will be covered by
the 42-unit project's homeowner association fees, he said.
Charlotte residential real estate analyst Emma
Littlejohn said, "No one is addressing that market now. The major
townhome builders include a few small units for those empty nesters, but
no one is devoting a project to them."
Record low mortgage rates have fueled a strong condo
market that ranges in Charlotte from starter units around $100,000 to
luxury abodes exceeding $1 million.
Williams began to focus on the lower-price niche in
earnest after seeing the price escalation over nine years of WKB's
bread-and-butter design: the "Pinwheel" condo with four end
units.
The lowest priced two-bedroom condo in his first
project -- in Piper Glen -- sold for $137,700. Today, he said, a
comparable unit would sell for $187,000.
WKB has completed three model condos on the 6.5-acre
Mineral Springs Road site, about a quarter mile east of Sugar Creek Road
near Burgandy Drive.
One unit has sold, and buyers are negotiating
contracts on four. An on-site sales office is staffed by Prudential
Carolinas Realty's New Homes Services.
Buyers can choose from three floor plans ranging
from about 1,000 to about 1,250 square feet.
Condos feature private patios, eat-in kitchens,
master bedrooms with walk-in closets, 9-foot ceilings, brick-and-vinyl
siding, wide interior doors and hallways and light switches located for
handicapped accessibility.
The project, valued at about $4.5 million, will
include seven buildings, each with six units. WKB, which designs and
builds its condos, expects to complete construction by fall 2005.