Imagine Elizabeth Avenue -- which dates to the early 1900s -- as a
thriving enclave of new shops, offices and residences coexisting with some
of the city's oldest houses and landmark businesses.
That's the vision developer Grubb Properties, Presbyterian Hospital and
Central Piedmont Community College have created for both sides of
Elizabeth Avenue between Hawthorne Lane and Independence Boulevard.
The developer and the hospital, located at 200 Hawthorne Lane, control
about 80 percent of the property on six city blocks.
Over the next seven to 10 years, Grubb Properties plans to restore many
old buildings, construct offices and homes atop street-level shops and
build four parking garages totaling 3,051 spaces in an area pockmarked
today by vacant structures and parking lots.
Clay Grubb, president of Grubb Properties, said the project -- to be
done in phases -- will include 253,000 square feet of pedestrian-oriented
retail, 150 hotel rooms, 342,000 square feet of offices and 818 apartments
and condominiums.
"We feel strongly that Elizabeth Avenue has the potential to
become one of Charlotte's most unique retail streets supporting a range of
street-level activity with stores, boutiques, restaurants, historic
buildings and entertainment," he said.
Specifically, the development team would like to see Elizabeth Avenue
between the hospital and the CPCC campus across Independence Boulevard
fleshed out with such anchors as a multi-screen cinema, home furnishings
retailer and large book store.
The Visulite Theater would remain, perhaps with exterior improvements.
Anderson's restaurant, a popular place near the hospital, is owned
separately and isn't part of the redevelopment.
Grubb estimates the Elizabeth Avenue redevelopment cost at $200
million.
To make it happen, he said, he needs a financial commitment from the
city and county to help with a 965-space public parking deck, which would
displace some buildings and parking lots at Hawthorne and Fourth Street.
Grubb wants the two governments to pay the first 10 years worth of debt
service on the deck -- roughly $13 million -- from new property taxes
generated by the development.
He plans to invest $90 million in developing the first phase before the
city and county would be asked to contribute. Securing the agreement with
the city and county in advance will help him obtain project financing, he
said.
City council members raised policy and cost questions during a
presentation by Grubb Monday night but agreed to give the city's economic
staff three months to analyze the plan and report back.
Urban planner Michael Gallis of Michael Gallis & Associates
initiated the Elizabeth Avenue project and began acquiring control of
properties in the six-block area about five years ago.
Gallis associate Todd Williams, a member of the development team, said
Gallis sought out Grubb as a partner because of the firm's urban infill
experience.
Ed Case, president and chief executive officer of Presbyterian
Healthcare, said the hospital, which owns property within the project
boundaries, got involved to help create a vibrant urban streetscape at its
"front door."
CPCC President Tony Zeiss said the project will help "create a
seamless pedestrian environment" between the hospital and the
college.
Lynn Wheeler, who chairs the council's economic development committee,
said the project represents what the city is trying to encourage.
She said the redevelopment has the potential to create a corridor
linking Presbyterian and CPCC on the east end of the center city with
Johnson C. Smith University on the western edge.
In addition, she said, it meshes with the city's plans for Elizabeth
Avenue corridor improvements and the Metropolitan Transit Commission's
vision of extending a streetcar line from the center city to Elizabeth
within 10 years.
Over time, Elizabeth Avenue also has potential to establish its own
identity, much like the revitalized enclaves of NoDa and South End. In
addition, Elizabeth Avenue redevelopment could become part of an even
wider economic revival of the area.
The Charlotte Knights are interested in 10 acres occupied by the Grady
Cole Center and Memorial Stadium next to the CPCC campus. The team wants
the city to pay $22 million toward a $27 million, 11,048-seat stadium with
the land coming from the county.
County leaders have indicated they might be willing to donate the land
for a stadium.