By RICHARD MASCHAL
My daily drive home to Plaza-Midwood along elevated I-277 gives
me a wonderful view of uptown. As summer passed into fall, the view
almost killed me.
Distracted, my car weaving, I kept trying to figure out Hearst
Tower, the 46-story office building under construction at Sixth and
College. "Does the building get larger at the top? Do the
walls flare out?" That's what I wondered as I looked and
tried to stay in my lane.
Judging from questions I've heard from others, I wasn't the only
one wondering. What made for a collective scratch of the head was
our expectation that tall buildings get slimmer as they rise, this
tapering emphasizing the quality every skyscraper wants - to soar.
Now that uptown's second-tallest structure has topped out, you
can see the building does get wider as it rises. You can also see
how the designers did it. The Atlanta architects at Smallwood,
Reynolds, Stewart, Stewart & Associates made a bold stroke by
going against the long-standing slimmer-is-best convention.
Why they did demonstrates how architects respond to the demands
of client and site.
Hearst Tower is a Bank of America project, the third major
building by the bank between Trade and Sixth Streets. Cesar Pelli
designed the flagship 60-story corporate headquarters at Trade and
Tryon. The Atlanta firm did the 30-story IJL Financial Center at
Fifth and Tryon. It's across from the Hearst Tower, which fronts
College Street but has a presence on Tryon.
"Our charge in designing this building was similar to IJL -
a building compatible with the corporate center from an aesthetic
standpoint but not a form that would mimic it," said Chuck
Hull, principal-in-charge for the Atlanta firm.
A tower that overshadowed Pelli's elegant building wouldn't do.
According to Hull, much discussion went into how tall the new
skyscraper should be before a relatively subservient 46-story
structure was chosen.
But neither the client nor the designers wanted a shrinking
violet. You don't want a tall building to cringe.
Using models of the existing buildings and proposed designs for
the new, the architects studied the problem extensively. They
decided a tapered building, or a stepped-back "wedding
cake" design, would look too "diminutive" next to the
Pelli building.
"Taking a bolder approach to the design gave (Hearst Tower)
a massiveness, a weight that allowed it to stand up to a taller
object," said Hull.
Contrary to what my eyes told me as I looked at the rising
building, the walls do not flare as the building goes higher.
Rather, at the corners of the building are triangular extensions
made of glass and aluminum that project further as they go up.
The tower's floor plates actually get larger the higher they go.
"There's a close to 2,000-square-foot difference between the
smallest and largest," said Hull. (The extensions) project out
about five inches per floor. It's fairly subtle in the structure but
it creates a rather dramatic effect from the exterior."
The flaring is most dramatic when looking at the building from a
distance. Catch sight of it at an angle from the Central Avenue
bridge and its big shoulders muscle into the sky.
The designers used the triangular shape of the extensions to
generate other design elements.
They noticed Pelli had used art deco details in his building.
They also wanted to use the look of that 1920s style, with its
emphasis on the rectilinear and symmetrical. After looking at art
deco designs, of buildings and even glassware, they decided to adapt
the triangle motif from the extensions.
So the entrance canopies on College Street and Tryon Street are
triangular, looking vaguely like pointed Gothic arches. Triangular
shapes seemingly like Gothic tracery appear at the top floors where
the walls and extensions meld with the rounded top that will contain
the mechanical attic.
And at the fourth level, above the black granite that visually
anchors the building to the ground, precast concrete panels have a
bold design made of interlocking triangles.
These and other flourishes on the lower floors relate the
building to the street. That, in addition to its look on the
skyline, is an important issue for a tall building.
What the tower does for the street will become more clear next
spring when it is finished and the plaza facing Tryon Street, as
well as the shop-filled College Street façade, are complete.
For now, we can enjoy the building's profile as the gathering
winter dusk shapes its silhouette against streaks of pink and rose.
As Hull said, "The flaring-out of the shaft of the building
really is a skyline gesture." architecture